Use of Google Analytics

We use Google Analytics, a web analytics service provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"), on our website. The data processing serves the purpose of analyzing this website and its visitors. To this end, Google, on behalf of the operator of this website, will use the information obtained to evaluate your use of the website, to compile reports on website activity, and to provide other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. Google Analytics uses cookies, which enable an analysis of your use of the website. The information generated by the cookies about your use of this website is generally transmitted to and stored on a Google server in the USA. IP anonymization is activated on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. Your data may be transferred to the USA. The European Commission has issued an adequacy decision for data transfers to the USA. Processing is based on Article 6(1)(f) GDPR, due to our legitimate interest in designing the website to meet user needs and be targeted effectively. You have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you which is based on Article 6(1)(f) GDPR. You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software; however, please note that in this case you may not be able to fully use all the functions of this website. You can also prevent Google from collecting and processing data generated by the cookie and related to your use of the website (including your IP address) by downloading and installing the browser plug-in available at the following link: [https://tools.google.com/dlpage/gaoptout?hl=de]. To prevent data collection by Google Analytics across all devices, you can set an opt-out cookie. Opt-out cookies prevent the future collection of your data when you visit this website. You must perform the opt-out on all systems and devices you use for it to be fully effective. Clicking here will set the opt-out cookie: Disable Google Analytics. Further information on terms of use and data protection can be found at https://www.google.com/analytics/terms/de.html and https://www.google.de/intl/de/policies/ .

Use of the remarketing or “similar audiences” function of Google Inc.

We use the remarketing or "similar audiences" function of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website. This function serves the purpose of analyzing visitor behavior and interests. To analyze website usage, which forms the basis for creating interest-based advertisements, Google uses cookies. These cookies record website visits and anonymized data about website usage. No personal data of website visitors is stored. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are highly likely to reflect previously viewed product and information areas. Your data may also be transferred to the USA. The European Commission has issued an adequacy decision for data transfers to the USA. The processing is based on Article 6(1)(f) GDPR, stemming from the legitimate interest in targeting website visitors with advertising by displaying personalized, interest-based ads to visitors of the provider's website when they visit other websites in the Google Display Network. You have the right to object, on grounds relating to your particular situation, at any time to this processing of personal data concerning you which is based on Article 6(1)(f) GDPR. You can permanently disable the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de . Alternatively, you can disable the use of cookies by third-party providers by visiting the Network Advertising Initiative's opt-out page at https://www.networkadvertising.org/choices/ and following the instructions provided there. Further information about Google Remarketing and the associated privacy policy can be found at: https://www.google.com/privacy/ads/

Using Google Adwords conversion tracking

We use the online advertising program "Google AdWords" on our website and, within this framework, conversion tracking (visit action evaluation). Google Conversion Tracking is an analytics service provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). When you click on an ad placed by Google, a conversion tracking cookie is stored on your computer. These cookies have a limited lifespan, do not contain any personally identifiable information, and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google AdWords customer receives a different cookie. This means that cookies cannot be tracked across the websites of different AdWords customers. The information obtained using the conversion cookie is used to generate conversion statistics. Here, we learn the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any personally identifiable information. This processing is based on Article 6(1)(f) GDPR, due to our legitimate interest in targeted advertising and analyzing its effectiveness and efficiency. You have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you which is based on Article 6(1)(f) GDPR. You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software. However, please note that in this case, you may not be able to fully use all the functions of this website. You will then not be included in the conversion tracking statistics. Furthermore, you can deactivate personalized advertising in your Google ad settings. Instructions can be found at https://support.google.com/ads/answer/2662922?hl=de. You can also disable the use of third-party cookies by visiting the Network Advertising Initiative's opt-out page at https://www.networkadvertising.org/choices/ and following the instructions provided there. Further information and Google's privacy policy can be found at: https://www.google.de/policies/privacy/

Using Facebook Remarketing

We use the "Custom Audiences" remarketing function of Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA; "Facebook") on our website. This function allows us to target website visitors with interest-based advertising on the Facebook social network. For this purpose, the Facebook remarketing tag has been implemented on our website. This tag establishes a direct connection to the Facebook servers when you visit our website. This transmits information to the Facebook server about which of our pages you have visited. Facebook then associates this information with your personal Facebook user account. When you visit the Facebook social network, you will then be shown personalized, interest-based Facebook ads. This processing is based on Article 6(1)(f) GDPR, due to our legitimate interest in the aforementioned purpose. You have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you which is based on Article 6(1)(f) GDPR. You can deactivate the "Custom Audiences" remarketing feature here. Further information about the collection and use of data by Facebook, your related rights, and options for protecting your privacy can be found in Facebook's privacy policy at https://www.facebook.com/about/privacy/ .

Using social plug-ins via "Shariff"

We use social media plugins on our website. To ensure you retain control over your data, we use the privacy-friendly "Shariff" buttons. No connection to the social network servers is established and consequently no data is transmitted without your explicit consent. "Shariff" is a development by the specialists at the computer magazine c't. It enables greater privacy online and replaces the usual "Share" buttons of social networks. You can find more information about the Shariff project here: https://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html . When you click the buttons, a pop-up window appears where you can log in to the respective provider with your credentials. Only after this active login by you is a direct connection to the social networks established. By logging in, you consent to the transfer of your data to the respective social media provider. This includes, among other things, your IP address and information about which of our pages you have visited. If you are simultaneously logged into one or more of your social media accounts, the information collected will also be associated with your corresponding profiles. You can only prevent this association by logging out of your social media accounts before visiting our website and before activating the buttons. The social networks listed below are integrated using the "Shariff" function. Further information on the scope and purpose of data collection and use, as well as your related rights and options for protecting your privacy, can be found in the linked privacy policies of the providers.

Google+ from Google Inc. (1600 Amphitheater Parkway, Mountain View, California, 94043 USA) https://www.google.com/intl/de/+/policy/+1button.html

Facebook of Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA) https://www.facebook.com/policy.php

Instagram of Instagram LLC. (1601 Willow Road, Menlo Park, CA 94025, USA) https://help.instagram.com/155833707900388

Using YouTube

We use the YouTube video embedding feature on our website, provided by YouTube LLC (901 Cherry Ave., San Bruno, CA 94066, USA; "YouTube"). YouTube is a company affiliated with Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). This feature displays videos hosted on YouTube within an iFrame on our website. The "Enhanced Privacy Mode" option is enabled. This means that YouTube does not store any information about visitors to our website. Information is only transmitted to and stored by YouTube when you actually watch a video. For more information about the collection and use of data by YouTube and Google, your related rights, and options for protecting your privacy, please see YouTube's Privacy Policy ( https://www.youtube.com/t/privacy ).

Using Google Maps

We use the Google Maps embedding feature from Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website. This feature allows for the visual display of geographical information and interactive maps. When you access pages that include embedded Google Maps, Google also collects, processes, and uses data from visitors to those pages. You can find more information about Google's data collection and use in Google's privacy policy at https://www.google.com/privacypolicy.html . There, in the Privacy Center, you can also change your settings to manage and protect your data processed by Google. Your data may also be transferred to the USA. The European Commission has issued an adequacy decision for data transfers to the USA. You have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you which is based on point (f) of Article 6(1) of the GDPR. To do this, you need to disable JavaScript in your browser. However, please note that in this case you may not be able to fully use all the functions of this website, such as the interactive map display.

Storage duration

After complete contract fulfillment, the data will initially be stored for the duration of the warranty period, then taking into account legal, in particular tax and commercial law retention periods, and then deleted after the expiry of the period, unless you have consented to further processing and use.

Rights of the data subject

Provided the legal requirements are met, you have the following rights under Articles 15 to 20 of the GDPR: the right to information, to rectification, to erasure, to restriction of processing, and to data portability. Furthermore, under Article 21(1) of the GDPR, you have the right to object to processing based on Article 6(1)(f) of the GDPR, as well as to processing for direct marketing purposes.

Please contact us if you wish. You can find our contact details in our legal notice.

Right to lodge a complaint with the supervisory authority

According to Article 77 of the GDPR, you have the right to lodge a complaint with the supervisory authority if you believe that the processing of your personal data is unlawful.

Right to object

If the processing of personal data listed here is based on our legitimate interest pursuant to Article 6(1)(f) GDPR, you have the right to object to this processing at any time, on grounds relating to your particular situation, with effect for the future. After you have objected, we will cease processing the data in question, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the purpose of establishing, exercising or defending legal claims. If personal data is processed for direct marketing purposes, you can object to this processing at any time by notifying us. After you have objected, we will cease processing the data in question for direct marketing purposes. Last updated: April 25, 2018