Privacy policy

Unless otherwise stated below, the provision of your personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to do so has no consequences. This only applies if no other information is provided in the subsequent processing operations. “Personal data” means any information relating to an identified or identifiable natural person.

 

Server log files

 

You can visit our website without providing any personal information. Every time you access our website, usage data is transmitted by your Internet browser and stored in log data (server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the amount of data transferred and the requesting provider. This data is used exclusively to ensure the trouble-free operation of our website and to improve our services. It is not possible to assign this data to a specific person.

 

Collection and processing when using the contact form

 

When you use the contact form, we only collect your personal data (name, e-mail address, message text) to the extent that you provide it. The data processing serves the purpose of establishing contact. By sending your message, you consent to the processing of the data transmitted. The processing is carried out on the basis of Art. 6 (1) lit. a GDPR with your consent. You can withdraw your consent at any time by notifying us without affecting the lawfulness of processing based on consent before its withdrawal. We will only use your e-mail address to process your request. Your data will then be deleted unless you have consented to further processing and use.

 

Customer account

 

When you open a customer account, we collect your personal data to the extent specified there. The purpose of data processing is to improve your shopping experience and simplify order processing. The processing is carried out on the basis of Art. 6 (1) lit. a GDPR with your consent. You can withdraw your consent at any time by notifying us without affecting the lawfulness of processing based on consent before its withdrawal. Your customer account will then be deleted.

 

Data collection when writing a comment

 

When you comment on an article or a contribution, we collect your personal data (name, e-mail address, comment text) only to the extent that you provide. The processing serves the purpose of enabling comments and displaying comments. By submitting the comment, you consent to the processing of the transmitted data. The processing is carried out on the basis of Art. 6 (1) lit. a GDPR with your consent. You can withdraw your consent at any time by notifying us without affecting the lawfulness of processing based on consent before its withdrawal. Your personal data will then be deleted.

 

If your comment is published, only the name you provide will be published.

 

Collection, processing and use of personal data for orders

 

When you place an order, we collect and use your personal data only to the extent necessary to fulfill and process your order and to process your inquiries. The provision of the data is necessary for the conclusion of the contract. Failure to do so means that no contract can be concluded. The processing is carried out on the basis of Art. 6 (1) lit. b GDPR and is necessary for the performance of a contract with you. Your data will not be passed on to third parties without your express consent. The only exceptions to this are our service partners that we need to process the contractual relationship or service providers that we use as part of order processing. In addition to the recipients named in the respective clauses of this privacy policy, these are, for example, recipients of the following categories: Shipping service providers, payment service providers, merchandise management service providers, service providers for order processing, web hosts, IT service providers and dropshipping retailers. In all cases, we strictly observe the legal requirements. The scope of data transmission is limited to a minimum.

 

Buyer seal rating system

 

On our website, we use the buyer’s seal rating system of Händlerbund Management AG (Torgauer Straße 233 B, 04347 Leipzig). After placing your order, we would like to ask you to rate and comment on your purchase. For this purpose, you will be contacted by us as part of the contract processing, whereby we use the technical system of the provider of the buyer’s seal evaluation tool as part of order processing. The processing is carried out on the basis of Art. 6 (1) lit. f GDPR from the legitimate interest in truthful, verified evaluations of our services. You have the right, for reasons arising from your particular situation, to object to this processing at any time on the basis of Art. 6 (1) lit. f GDPR by notifying us of your objection to the processing of personal data concerning you. Your e-mail address will only be used for this purpose and in particular will not be used for further advertising and will not be passed on to other third parties. The personal data stored in this context in the technical system of the buyer’s seal evaluation tool will be deleted 3 months after the delivery of goods recorded for evaluation.

 

Use of the e-mail address for sending newsletters

 

We use your e-mail address independently of the contract processing exclusively for our own advertising purposes for sending newsletters, provided you have expressly consented to this. The processing is carried out on the basis of Art. 6 (1) lit. a GDPR with your consent. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal. You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the mailing list.

We use Mailchimp from The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE Suite 5000, Atlanta, GA 30308 USA (Mailchimp) to send our newsletter. This enables us to contact subscribers directly. In addition, we analyze your usage behavior in order to optimize our offer.

Your data will be passed on to a service provider for e-mail marketing as part of order processing. It will not be passed on to other third parties. Your data will be transferred to a third country for which an adequacy decision of the European Commission exists.

We pass on the following personal data to Mailchimp for this purpose:

E-mail address

[Our e-mail mailings contain a link that you can use to update your personal data].

Mailchimp is the recipient of your personal data and acts as a processor for us as far as the distribution of our newsletter is concerned. The processing of the data specified in this section is not required by law or contract. Without your consent and the transmission of your personal data, we cannot send you a newsletter.

In addition, Mailchimp collects the following personal data using cookies and other tracking methods: Information about your end device (IP address, device information, operating system, browser ID, information about the application you use to read your emails and other information about hardware and internet connection. In addition, usage data such as date and time, when you opened the email / campaign and browser activities (e.g. which emails / websites were opened) are collected. Mailchimp requires this data to ensure the security and reliability of the systems, compliance with the terms of use and the prevention of misuse. This corresponds to the legitimate interest of Mailchimp (pursuant to Art. 6 para. 1 lit. f GDPR) and serves the execution of the contract (pursuant to Art. 6 para. 1 lit. b GDPR). Mailchimp also analyzes performance data, such as email delivery statistics and other communication data. This information is used to compile usage and performance statistics for the services.

Mailchimp also collects information about you from other sources. In an unspecified period and scope, personal data is collected via social media and other third-party data providers. We have no influence on this process.

Further information on objection and removal options vis-à-vis Mailchimp can be found at
https://mailchimp.com/legal/privacy/#3._Privacy_for_Contacts

The legal basis for this processing is your consent pursuant to Art. 6 para. 1 lit. a GDPR. You can revoke your consent to the processing of your personal data at any time. There is a corresponding link in all mailings. The revocation can also be made via the contact options provided. The declaration of revocation does not affect the legality of the processing carried out to date.

Your data will be processed as long as we have your consent to do so. Apart from this, they will be deleted after termination of the contract between us and Mailchimp, unless legal requirements make further storage necessary.

Mailchimp has implemented compliance measures for international data transfers. These apply to all global activities in which Mailchimp processes personal data of natural persons in the EU. These measures are based on the EU standard contractual clauses (SCCs). Further information can be found at
https://mailchimp.com/legal/data-processing-addendum/

 

 

 

Use of the e-mail address for sending direct advertising

 

We use your e-mail address, which we have received as part of the sale of a product or service, for the electronic transmission of advertising for our own goods or services that are similar to those that you have already purchased from us, unless you have objected to this use. The provision of the e-mail address is necessary for the conclusion of the contract. Failure to do so means that no contract can be concluded. The processing is carried out on the basis of Art. 6 (1) lit. f GDPR from the legitimate interest in direct advertising. You can object to this use of your e-mail address at any time by notifying us. The contact details for exercising your objection can be found in the legal notice. You can also use the link provided in the promotional e-mail. This does not incur any costs other than the transmission costs according to the basic rates.

 

Use of PayPal

 

All PayPal transactions are subject to the PayPal privacy policy. You can find these at https://www.paypal.com/de/webapps/mpp/ua/privacy-prev?locale.x=de_DE

 

Cookies

 

Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on the user’s computer system. When a user accesses a website, a cookie may be stored on the user’s operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again. We use cookies for the purpose of making our website more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. This requires the browser to be recognized even after a page change.

 

We also use cookies on our website for the purpose of enabling an analysis of the surfing behavior of our site visitors.

 

Furthermore, we use cookies for the purpose of subsequently addressing site visitors on other websites with targeted, interest-related advertising.

 

The processing is carried out on the basis of § 15 (3) TMG and Art. 6 (1) lit. f GDPR from the legitimate interest in the above-mentioned purposes. The data collected from you in this way is pseudonymized by technical precautions. It is therefore no longer possible to assign the data to your person. The data is not stored together with your other personal data. You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on Art. 6 (1) f GDPR. Cookies are stored on your computer. You therefore have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can prevent the storage of cookies and the transmission of the data they contain. Cookies that have already been saved can be deleted at any time. However, we would like to point out that you may then not be able to use all the functions of this website to their full extent. You can find out how to manage (including deactivating) cookies in the most important browsers by clicking on the links below:

Chrome Browser: https://support.google.com/accounts/answer/61416?hl=de

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Use of Google Analytics

We use the web analysis service Google Analytics from Google Inc. on our website. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). The purpose of data processing is to analyze this website and its visitors. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. Google Analytics uses cookies that enable your use of the website to be analyzed. The information generated by the cookies about your use of this website is usually transmitted to a Google server in the USA and stored there. IP anonymization is activated on this website. As a result, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. Your data may be transferred to the USA. The European Commission has issued an adequacy decision for data transfers to the USA. The processing is carried out on the basis of Art. 6 (1) lit. f GDPR from the legitimate interest in the needs-based and targeted design of the website. You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on Art. 6 (1) f GDPR. You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software; however, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link [https://tools .google.com=””]. To prevent Google Analytics from collecting data across all devices, you can set an opt-out cookie. Opt-out cookies prevent the future collection of your data when you visit this website. You must opt out on all systems and devices used for this to be fully effective. If you click here, the opt-out cookie will be set: Deactivate Google Analytics. Further information on terms of use and data protection can be found at https://www.google.com/analytics/terms/de.html or at https://www.google.de/intl/de/policies/.

Use of the remarketing or “similar target groups” function of Google Inc.

We use the remarketing or “similar target groups” function of Google Inc. on our website. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). This function serves the purpose of analyzing visitor behavior and visitor interests. Google uses cookies to analyze website usage, which forms the basis for the creation of interest-based advertisements. Cookies are used to record visits to the website and anonymized data on the use of the website. No personal data of visitors to the website is stored. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take into account previously accessed product and information areas. Your data may also be transferred to the USA. The European Commission has issued an adequacy decision for data transfers to the USA. The processing is carried out on the basis of Art. 6 (1) lit. f GDPR from the legitimate interest in targeting visitors to the website with advertising by displaying personalized, interest-based ads to visitors to the provider’s website when they visit other websites in the Google Display Network. You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on Art. 6 (1) f GDPR. You can permanently deactivate the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de Alternatively, you can deactivate the use of cookies by third-party providers by visiting the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implement the further information on the opt-out mentioned there. You can find more information about Google Remarketing and the associated privacy policy at: https://www.google.com/privacy/ads/

Use of Google Adwords conversion tracking

We use the online advertising program “Google AdWords” on our website and in this context conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). When you click on an ad placed by Google, a cookie for conversion tracking is stored on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you have clicked on the ad and have been redirected to this page. Each Google AdWords customer receives a different cookie. It is therefore not possible for cookies to be tracked via the websites of AdWords customers. The information collected with the help of the conversion cookie is used to create conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified. The processing is carried out on the basis of Art. 6 (1) lit. f GDPR from the legitimate interest in targeted advertising and the analysis of the impact and efficiency of this advertising. You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on Art. 6 (1) f GDPR. You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software. However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. They will then not be included in the conversion tracking statistics. You can also deactivate personalized advertising for you in the Google advertising settings. You can find instructions on how to do this at https://support.google.com/ads/answer/2662922?hl=de. You can also deactivate the use of cookies by third-party providers by accessing the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implementing the further information on opting out mentioned there. Further information and Google’s privacy policy can be found at: https://www.google.de/policies/privacy/

Use of Facebook Remarketing

We use the remarketing function “Custom Audiences” of Facebook Inc (1601 S. California Ave, Palo Alto, CA 94304, USA; “Facebook”) on our website. This function is used to target visitors to the website with interest-based advertising on the Facebook social network. The Facebook remarketing tag was implemented on the website for this purpose. This tag is used to establish a direct connection to the Facebook servers when you visit the website. This tells the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the Facebook social network, you will then be shown personalized, interest-based Facebook ads. The processing is carried out on the basis of Art. 6 (1) lit. f GDPR from the legitimate interest in the above-mentioned purpose. You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on Art. 6 (1) f GDPR. You can deactivate the remarketing function “Custom Audiences” here. For more information on the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy, please refer to Facebook’s privacy policy at https://www.facebook.com/about/privacy/.

Use of social plug-ins by means of “Shariff”

We use social network plug-ins on our website. To ensure that you retain control over your data, we use the privacy-safe “Shariff” buttons. Without your express consent, no links to the servers of the social networks are established and consequently no data is transmitted. “Shariff” is a development by the specialists at the computer magazine c’t. It enables more privacy on the Internet and replaces the usual “Share” buttons of social networks. You can find more information about the Shariff project here https://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html. When you click on the buttons, a pop-up window appears in which you can log in to the respective provider with your data. Only after this active login by you will a direct connection to the social networks be established. By logging in, you give your consent to the transfer of your data to the respective social media provider. Among other things, your IP address and the information about which of our pages you have visited are transmitted. If you are connected to one or more of your social network accounts at the same time, the information collected will also be assigned to your corresponding profiles. You can only prevent this assignment by logging out of your social media accounts before visiting our website and before activating the buttons. The social networks listed below are integrated using the “Shariff” function. For more information on the scope and purpose of the collection and use of the data and your rights and options for protecting your privacy in this regard, please refer to the linked data protection notices of the providers.

Google+ of Google Inc. (1600 Amphitheatre Parkway, Mountain View, California, 94043 USA) https://www.google.com/intl/de/+/policy/+1button.html

Facebook of Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA) https://www.facebook.com/policy.php

Instagram of Instagram LLC. (1601 Willow Road, Menlo Park, CA 94025, USA) https://help.instagram.com/155833707900388

Use of YouTube

We use the function for embedding YouTube videos from YouTube LLC on our website. (901 Cherry Ave., San Bruno, CA 94066, USA; “YouTube”). YouTube is a company affiliated with Google Inc (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). The function displays videos stored on YouTube in an iFrame on the website. The “Extended data protection mode” option is activated. This means that YouTube does not store any information about visitors to the website. Only when you watch a video is information about it transmitted to YouTube and stored there. For more information on the collection and use of data by YouTube and Google, your rights in this regard and options for protecting your privacy, please refer to YouTube’s privacy policy(https://www.youtube.com/t/privacy).

Use of GoogleMaps

We use the function for embedding GoogleMaps maps from Google Inc. on our website. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). The function enables the visual display of geographical information and interactive maps. Google also collects, processes and uses the data of visitors to the pages when they access the pages in which GoogleMaps maps are integrated. Further information on the collection and use of data by Google can be found in Google’s privacy policy at https://www.google.com/privacypolicy.html. You can also change your settings there in the data protection center so that you can manage and protect your data processed by Google. Your data may also be transferred to the USA. The European Commission has issued an adequacy decision for data transfers to the USA. You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on Art. 6 (1) f GDPR. To do this, you must deactivate the JavaScript application in your browser. However, we would like to point out that in this case you may not be able to use all the functions of this website, such as, for example, the navigation bar. be able to make full use of the interactive map display.

Duration of storage

Once the contract has been fully processed, the data will initially be stored for the duration of the warranty period, then in accordance with statutory retention periods, in particular under tax and commercial law, and then deleted after expiry of the period, unless you have consented to further processing and use.

Rights of the data subject

If the legal requirements are met, you have the following rights under Art. 15 to 20 GDPR: Right of access, right to rectification, right to erasure, right to restriction of processing, right to data portability. In accordance with Art. 21 (1) GDPR, you also have the right to object to processing based on Art. 6 (1) f GDPR and to processing for the purpose of direct marketing.

Contact us on request. You can find the contact details in our imprint.

Right to lodge a complaint with the supervisory authority

In accordance with Art. 77 GDPR, you have the right to lodge a complaint with the supervisory authority if you believe that your personal data is being processed unlawfully.

Right of objection

If the personal data processing listed here is based on our legitimate interest in accordance with Art. 6 para. 1 lit. f GDPR, you have the right to object to this processing at any time with effect for the future on grounds relating to your particular situation. After an objection has been made, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves the establishment, exercise or defense of legal claims. If personal data is processed for direct marketing purposes, you can object to this processing at any time by notifying us. Once you have objected, we will stop processing the data concerned for the purpose of direct marketing. last update: 25.04.2018